While shopping for new skincare, you’ve probably seen brands promoting a thing called clean beauty, which is usually associated with being green or natural. Since there’s no legal definition of clean beauty, many brands have decided to define it for themselves based on their agendas. But to help you understand clean beauty, let’s explore what it is, if it’ll benefit you, and the Blunt perspective on ingredients like CBD, artificial fragrances, dyes, and parabens.
Why Do Clean Beauty Brands Choose One Ingredient Over Another?
We get it — we all can do better, whether that be through eating healthy or swapping out certain things for less toxic versions. But while brands have preferences on specific ingredients, how did it become a singular mainstream term that everyone’s seemingly jumping on board with?
Clean beauty brands usually opt for ingredients that are safe and non-toxic, but they don’t have to be all-natural or preservative-free. Clean beauty goes further than just choosing one ingredient over another – it’s also about becoming familiar with common toxins in skincare.
This means that – as consumers – clean beauty brands expect you to know more and do more, even though the term “clean beauty” isn’t clear or scientifically defined by the FDA.
Why Do Clean Beauty Brands Indicate What’s Not in a Formula to Help You Choose a Product?
Many clean beauty brands indicate their formulations are created without certain ingredients on the label, but why do they include what’s not in the formula, instead of what is? This approach is known as "free-from" or "clean beauty" marketing.
Here are several reasons why clean beauty brands may choose to highlight what their products do not contain:
- Consumer Preferences: Many consumers are becoming more conscious of the ingredients they put on their skin and hair. By clearly stating what their products are free from, brands can attract customers who are seeking safer or more natural options.
- Health and Wellness Trends: The clean beauty movement has gained momentum in recent years as part of a broader health and wellness trend. Brands leverage this trend by emphasizing the absence of certain ingredients associated with health concerns.
- Differentiation: In a competitive market, beauty brands need to find ways to stand out. Highlighting what is not in their products can differentiate them from other brands and give consumers a reason to choose their products over others.
- Regulatory Compliance: Brands may have to comply with regulations that prohibit the use of some ingredients. By saying that their products are free from these things, they can demonstrate compliance and reassure customers of the safety of their products.
- Social and Environmental Responsibility: Some brands avoid ingredients associated with environmental harm or unethical sourcing. By stating what their products do not contain, they can appeal to environmentally conscious and socially-aware consumers.
Is CBD Clean? What About Sephora’s View on CBD Isolate?
CBD is a compound derived from the cannabis plant and is considered natural because of this. In its purest form, CBD oil is extracted from hemp using methods like CO2 extraction, which is a clean and efficient process. Minimal processing means that CBD products can retain more of their natural properties without the need for harsh chemicals or synthetic additives.
For example, at Blunt, we triple-test our CBD products for integrity and share certificates of analysis by a third-party laboratory. We do this to prioritize transparency and quality control, while also confirming the purity and potency of our products, ensuring that they are free from contaminants and consistent with their labeled CBD content.
It’s also important to note that Sephora’s CBD standards allow them to sell products formulated with full-spectrum and broad-spectrum CBD extracts, but not isolate. We find that this is misleading consumers to think the pure version of CBD (AKA isolate) is less superior than the other forms. However, isolate is THC-free and contains no other cannabis plant compounds.
Blunt's Perspective on Ingredients
It feels good to be Blunt. We formulate our products with top-shelf ingredients that have long-lasting benefits for your skin, but we don’t use artificial fragrances, dyes, or parabens. Here’s why:
- Skin Sensitivity and Allergies: People with sensitive skin can develop irritations or reactions when using artificial fragrances, dyes, or parabens. With these ingredients being among the top allergens in skincare, we opted out of their use for your safety.
- Irritation and Disruption: Artificial fragrances and dyes can cause skin irritation and disrupt your skin's natural barrier function, causing dryness, redness, and more. At Blunt, the health of your skin matters to us – another reason we don’t use these ingredients.
- Hormone Disruption: Some research has raised concerns about the potential hormone-disrupting effects of certain parabens. While more studies are needed, this has led some consumers to seek paraben-free skincare, like Blunt’s formulations.
- Environmental Impact: The production and disposal of certain dyes and fragrances can harm the environment. At Blunt, we’re always on a mission to be more eco-conscious, whether it’s through our partnerships with Eco Enclose and Ecocart, our trial-size program, or the fact that we never formulate with artificial fragrances, dyes, or parabens.
You can learn more about us and our mission here.
In Conclusion: Buy What Works for Your Skin, Regardless of Clean Beauty
At Blunt Skincare, our main goal is to provide you not only with exceptionally high-quality skincare but also to equip you with the knowledge you need to find products that support your skin and worldly views. We also believe that it's okay to buy from either clean or regular brands as long as the product works for you and your skin.
If you’re in the market for some ultra-nourishing CBD face oils, check out Blunt’s:
- Moonrock Full Spectrum Renewal Face Oil to protect your skin from free radicals and the environment for a more youthful, brighter complexion
- Isolate Pure CBD Balancing Face Oil to soothe irritated or sensitive skin for a more moisturized and clear complexion
- Seed Hydrating Face Oil to smoothen and soften your skin for a more hydrated, supple look
Once you figure out which one of the our game-changing face oils is right for your skin, you can grab a free sample here to try before you buy.
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